Who Are We?

Counsel & Flow was created for the over-it, under-caffeinated healers doing the real work.

You hold space for everyone else — clients, coworkers, chaos. This brand holds space for you.

Here, therapy meets humor, healing meets hustle, and burnout meets its match. Whether you're processing trauma or just trying to make it to your next session without muting yourself and screaming into a pillow — we see you.

Our gear is designed for the humans behind the clipboard. The ones answering late-night crisis calls and still remembering to hydrate (sometimes). It's cozy, it's clever, and it's got just enough clinical sass to get you through your week.

Counsel & Flow is more than merch — it's your essentials for surviving the mental health trenches with style.